In May this year, Popped Creative made its debut with a colourful display of street art, music, locally sourced food, dancing, live art, and collaborated with some of the biggest names in Byron Bay. Popped Creative's plan to activate a dead space was fully imagined as "Surf Alley" went under a major transformation. The laneway activation concept was partly funded by Byron Shire Council as part of a Masterplan to reintroduce and promote community-centered art events in the heart of Byron Bay.
Popped's vision to transform the weathered thoroughfare was revealed as an art exhibition / pop-up party that brought something completely new to Byron's nightlife and put Byron's arts and culture back in the spotlight.
POPPED LANEWAY ACTIVATION
SURF ALLEY // BYRON BAY
19 & 20 MAY
Popped connected with 6 local street artists who specialise in graffiti art to collaborate on the two large wall pieces. The artists successfully produced a collaborative eclectic mural with themes ranging from a new age Mother Earth to underwater abstract creatures.
Under strewn lights and live music, the crowds flocked to the previously unused space to experience the display. Thanks to an incredible team, generous sponsorship from the local business community and the support of a locals and visitors from all walks of life and ages who attended the event, Popped Creative was able to provide an experience described by community members as transformative and invigorating for our town.'
The event sold out, and turned an estimated 400-600 people away over the course of the weekend, and had many patrons begging for more of this style of event in Byron.
Popped created paid opportunities for each artist involved, engaged six young aspiring arts and events professionals in its management team, partnered with thirty local businesses, and injected upwards of $50,000 into the local economy.
Its media campaign achieved a social media reach of over 100,000 in its short project period timeframe, and helped launch the new ’Fresh Air Gallery’, raising money for flood victims, raised awareness of the Byron Bay Theatre’s ‘Comfy Bums’ campaign, and attracted an impressive multi-generational audience: people aged between 18-72 attended the event.
The project has also lead to cross-generational arts collaboration with Feros Care, introducing street art workshops to its residents. The project dubbed ‘Graffiti Grannies’ attracted national attention, having featured on prime time shows ‘The Project’ (Ch10) and ‘Sunrise’ (Ch7), giving local street artists Teazer, national publicity for his great work in the community.
POPPED was part of Byron Shire Council’s Placemaking Seed Fund, designed to invite the local community to engage with unused spaces. With 94% of patrons reporting to be Northern Rivers residents, the project achieved its objectives by giving the local community something new and exciting to enjoy.
Since completion of the artworks, the laneway has attracted hundreds of people to view and take photos of the work of Byron’s local artists, and has been the location for filming of commercials, local shorts, and national feature films, as well as pop-up musical performances.
FILMS COURTESY OF VIVID FIRE STUDIOS
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POPPED x FEROS CARE
Jeremy AUSTIN is an Australian artist based in The Northern Rivers of NSW who works in a variety of mediums out of his studio in Lismore.
A keen painter, illustrator, graphic designer, street-artist and screen-printer, Jeremy prints his artworks onto T-shirts and continues the exploration in mark-making and spontaneous creation daily by attacking sketchbooks, canvases and walls with a playful vigour.
Reoccurring characters act as a vehicle for the continued exploration into catatonic automatic drawing as well as muscle-memory schemata drawing with the aim of bringing the immediacy and honesty of the compressed line work of his sketchbook sessions to canvas and walls.
Meet Austin: a New Zealand native residing in Byron Bay, NSW. Artist, graphic designer, creator, and founder of NITSUA. Although Austin’s career began in 1997 as a Graphic Designer in the fashion and skateboarding industries, he always had a drive to create unique artwork, and stray away from the norms and trends of the corporate industry. In 2003, his work was noticed by a well-known and respected Australian painter, Ken Done, and he began to express himself through an apparel line called Sidewalk.
Over the years, he created and collaborated with many other visionaries, and as his portfolio broadened, so did his inspiration, and the realization that his true desire was to reconnect to his love for his surfer/skater rat upbringing.
Davey Mac aka ‘Teazer’ grew up in Bondi in the late 80’s. He was heavily influenced by graffiti art popping up around the area and later in books and magazines. Further inspired by skateboard art and culture, he developed his own version of new york style graffiti. His graffiti has taken him all around Australia and the world and he is well known in the industry.
His journey has landed him in the beautiful surrounds of Byron Bay with his partner and fellow artist Alyssa Tennent, with whom he has opened up Stay Gold Studio, a fresh initiative to create art, connect with and exhibit artworks from international and local artists.
Owner and operator of SL Byron Bay, Shaun Lemura has been working in the Byron Shire for nine years. As a qualified cabinet, kitchen and furniture maker who has been in the industry for over 20 years, SL Byron Bay produces custom designed kitchens, bathroom vanities and wardrobes for residential clients, and commercial fit-outs for businesses. Past work can be seen locally at The Rocks @ Aquarius, Miss Margaritas (Byron and Broadbeach) and Bombay to Byron.
Seeing a need for quality timber furniture, Shaun recently launched a second business, Vacanza Furniture, that specialises in creating individually designed, hand-made pieces of contemporary timber home furniture for modern day living. Vacanza Furniture delivers a personalised designer range of unique custom pieces that compliments a modern style.
One of Australia’s fast emerging Contemporary artists, Shmick Is a freelance artist from Northern NSW specialising in large scale murals, Illustration, visual art installations and digital design. He has participated in numerous exhibitions and his work has begun to be recognised internationally.
Following years of perfecting his craft, Shmick's painting is a form of meditation. He channels great thought and creative energy into each piece, showing people something they may have never seen before.
Burg is an Artist originally from Anglesea, Australia. He grew up surrounded by the vibrant street art culture of Melbourne. This shaped him into an artist with unique skills in a vast variety of mediums, allowing him to express his distinctive style. Burg draws inspiration from nature, music and modern culture.
Based in Byron Bay since 2013, he has painted several businesses in the shire, which have been well received by the community. These include Bayleaf, Taga, Byron Bay Dive Centre, The Railway Hotel, Byron Bay Cafe, Mr Vintage and Byron Bay Recreational Park. There are many walls he would love to add colour to.
Basix was born in 1977 and grew up in Northern NSW. He has been painting using aerosol cans for 25 years. Growing up, Basix was into the graffiti and skateboarding scene and this is where his love affair with aerosol cans started.
Self-taught, Basix has been driven by his determination to move forward artistically in the graffiti world. He is well-known for his colour schemes, clean lines, skillful free-hand technique and his eye for detail.
He has morphed 2D and 3D lettering creating fresh, clean and intricate pieces. He also prints free-hand photo realism murals.
Basix has painted all over Australia and has spent time travelling overseas for work. One of his main clients is MovieWorld where he is regularly used to create movie backdrops and feature events. He is also the head artist and part owner of Australia’s most popular street art label, Scribe Apparel and also produces artwork for the world’s biggest street wear label, Tribal Gear, from the USA.
Basix is a household name in the graffiti game.
GREEN WALL INSTALLATIONS CRAFTED BY...
Nikau (nee-co) is a botanical and clay emporium located in beautiful Byron Bay. A collaboration between Nicole Steele, designer and ceramicist, and Nikki Pocock, florist and botanical stylist, our goal is to bring thoughtful, functional and sustainable design to our local community and around the world.
As well as designing and creating our own ceramics and products, we stock and support other artists that follow the same ethos – original
handmade product with a focus on slow buying. In fact, 90% of our store features handmade pieces, of which the majority are local Byron Bay and Northern Rivers artists.
Our Byron Bay store includes a flower bar, hard-to-find plants and cactus, ceramic works by renowned potters, and original artwork - plus
workshops on the deck, including clay hand building, floral classes and plant education.
Nikau are crafting the green wall installations for the POPPED event.
TUNES CURATED BY...
Vinnie LaDuce just got back from Japan, a city that nurtures all the weirdest versions of human endeavor. A heaving club in Tokyo down two narrow flights of stairs, in a basement, in a dark alley way, VL was right at home. A perfect setting for his synthematic, bass heavy, secret pop music that respectfully tips its hat to the hip hop aesthetic.
Underneath avant-garde beat building and dizzy-ingly affected vocals, is vulnerable songwriting with a love affair of the now. And he’s at it again with his latest body of work with production that searches forward but respects the innate.
Film maker, male model and one of the greatest music video actors of our time, legend has it that LaDuce spent several years, roaming and performing in the bass heavy clubs in the East End of London before his relocation to Byron Bay, Australia, where the cocktails and the summers never end.
Vinnie LaDuce is class and enigma. There is no need for second-guessing. No concern for nostalgia. No calculations. He is the gent who will lead you to good times in the evening and to the best coffee in town in the morning. He will buy you that coffee and then thank you for enjoying it with him. Vinnie LaDuce is all things attractive about a never-ending good-time…where no-one gets hurt and there is no such thing as a hangover.
LaDuce is curating the DJ entertainment for the POPPED evening events.